COMMUNICATION—MEANING
AND IMPORTANCE
Communication is derived from the Latin word ‘communicare’,
which means “to share” to share something with peoples. Communication is the
process of common ness of thought between a sender and a receiver of a message:
“Both sender and receiver must be active participants in the
same communicative relationship in order to share the thought.
DEFINITIONS OF COMMUNICATION;
the imparting or exchanging of information by
speaking, writing, or using some other medium.
According to Oxford dictionary- it is the
activity or process of expressing ideas and feelings or of giving people
information.
: the act
or process of using words, sounds, signs, or behaviors to express or exchange
information or to express your ideas, thoughts, feelings, etc., to someone else
: a message that is given to someone : a letter, telephone call,
etc.
communications : the
ways of sending information to people by using technology
“Communication is sharing
of thoughts, within the enterprises.
THE OBJECTIVES
OF COMMUNICATION
following the objectives of communication
0To define and understand communication and the communication process.
0To list and overcome the filters/barriers in a communication process.
0To define and understand communication and the communication process.
0To list and overcome the filters/barriers in a communication process.
0 To practice active listening.
0To improve verbal and non-verbal communication.
0To improve verbal and non-verbal communication.
PURPOSES
OF PROFESSIONAL COMMUNICATION
·
To inform the worker and officials about what they are supposed
to do.
·
To collect some information vital to making of a decision.
·
To make enquiries. fix responsibilities. demand explanation and
enforce discipline To advise or to seek advice
·
0 To appreciate a work or to express disapproval.
Process of communication
The sender has an idea : You conceive an idea
and want to share it.
2. The sender encodes the
idea : When you put your idea into a message that your receiver will
understand. you are encoding it. You decide on the message's form (word, facial
expression and gesture), length. organization, tone, and style—all of which
depend on your idea, your audience. and your personal style or mood.
3_ The sender transmits”
the message : To physically transmit your message to your receiver, you
select a communication channel (verbal or non-verbal, spoken or written) and a
medium (telephone. letter, memo, e-mail, report and face-tdface exchange). This
choice depends on your message, your audience's location, your need for speed,
and the formality required.
4. The receiver gets the
message : For communication to occur, your receiver must first get the
message. If you send a letter, your receiver has to read it before
understanding it. If you‘re giving a speech, your listeners have to be able to
hear you, and they have to be paying attention.
5.The. receiver decodes
the message
: Your receiver must decode (absorb and understand) your message. The decoded
message must then be stored in the receiver's mind. If all goes well, the
receiver interprets your message correctly, assigning the same meaning to your
words as you intended and responding in the desired way.
The receiver sends feedback :
After decoding your message, the receiver responds in some way and signals that
response to you. This feedback enables you to evaluate the effectiveness of
your message : If your audience doesn't understand what you mean, you can tell
by the response and refine your message.
Types of communication
Verbal
Communication
Verbal communication is a medium for communication that entails
talking using the spoken words. such as talking face-to-face, on a telephone or
as a speech. The role of verbal communication is 35% in the process of
communication. It is categorized into two pans:
1. Oral
communication
2.
Written communication.
1. Oral Communication:
Communication which is done throu h spoken words is oral mode of communication.
It can be direct conversation or telephonic conversation. Face- to~face
communication in the form of meetings, conferences, interviews, etc., is
significant so as to build a rapport and trust. This mode of communication
holds high level of transparency. There is enough space for allowing changes in
decisions which is taken feedback is spontaneous and on the spot.
2. Written Communication:
In technical communication written mode has its great
significance especially in today’s business world. It includes
careful choice of words, their organization in correct sequence. In today 5
world of busmess and profeSSionalism writing is more valid and reliable.
All written work like, laying down apparent principles, policies
and rules for running of an organization come under technical written
communication. This mode of communication is more precise and explicit. It
develops and enhances an organization‘s image. Legal defenses can rely upon
written communication as it provides valid records.
Effective written communication requires a good skill and
competence in language and vocabulary use. If any document lacks this it gives
a bad impression on the part of organization. Therefore, it is essential to
develop effective communication skills.
Non-verbal communication is usually called as the process of
communication through sending and receiving wordless cues which is mostly visual
between people's. Facial expressions, Tone of voice,
Movement, Appearance, Eye contact, Gestures, Posture, etc., come
under non-verbal communication.
Messages and informations can be shared through gestures and
touch, by body language or posture, by facial expression and eye contact in
non-verbal communication
. Speech contains the element of non—verbal
communication which is known as Paralanguage. It includes voice quality, rate,
pitch, volume, and speaking style and the prosodic features such as rhythm,
intonation and stress as well.
Formal communications communication which have formalities or have a pre determined order of flowing information in an organisation.
.like- communication with senior, junior in an organisation. Reports, memos, planning documents, and other document or electronic communications that are archived and work through normal business channels are considered as formal communications.
Informal communications are often unofficial and spontaneous has, no formalities it is also known as grapevine. Gossip over the cafeteria, in free time , talking with a colleague at lunch or happy hour, discussions before or after meetings that are not recorded in minutes, and other such unofficial and spontaneous interactions count as informal communications.
Informal communications are often unofficial and spontaneous has, no formalities it is also known as grapevine. Gossip over the cafeteria, in free time , talking with a colleague at lunch or happy hour, discussions before or after meetings that are not recorded in minutes, and other such unofficial and spontaneous interactions count as informal communications.
GENERAL
COMMUNICATION
What anchor is for ship in the sea, communication is for human
being in the society. It is a lifeline of any relationship and called as the
foundation of all relationship. We all know the importance of communication in
our daily life. Nothing can take place without some method of communication
being used to express ourselves.
General communication includes our day-to-day gossips, casual talks
among friends and coworkers. It doesn’t need any boundaries and rules. It is done without any specialized technique and terminology. Through correct and
interesting style we can communicate well.It is mostly
oral in form. It is not always for specific audience.
It is elegant and creative. It can be poetic, literary or
generic.
All descriptive and literary composition comes under general writing
and it relates to society. The main intention of general writing is for entertainment,
to inspire or to educate the public.
for a All communication, written or oral, done in the professional
arena to a specific audience.
specific
purpose and in a specific format is said to be Technical Communication.
In Technical writing the information is organized, presented and
communicated in a specific format. The writing is concise, clear and accurate.
The writing conveys technical, complex or specialized information in a way that
is easy for a non-technical reader to understand.
Examples
of Technical Writing
Business plan, Business letter, Agenda, Advertisement, Action
Plans, Audit Report, Book Review, Brochure, Catalogue, Contract, Data Book or
Display, Feasibility, Instructions, Interview Questions.
Editorial, Memo, Persuasive, Proposal, Marketing, Letter of
Inquiry, Training Manual, Research Report.
characteristics
of technical writing.
(a) It requires specific audience,
(b) It uses plain and objective language,
(c) It stresses presentational organization and
(d) It employs Visual aids.
(d) It employs Visual aids.
Language
as a Tool of Communication
language is the most remarkable tool that man has invented. It
enables him to express his ideas and emotions emphatically. "Language has a very important
social purpose because;it is mainly used
for communication".
Man can communicate
even without using a language.
A little baby
cries when he is hungry or he slaps his mother when he is angry. In both the
above examples,communication takes place without the use of language. But man
needs language since he has find ideas to
express.
It is language which distinguishes man from the animal world. Thus,
man has a genuine need of linguistic communication
It is an important aid for
socialization for creating doubtsand brotherhood round the globe.
People
different castes and creed, of different ethnic groups and also of different
nationality can share their views with one another if they know one another's
language.
A language can be used in two ways for the purposes of
communication. It can be spoken or written i.e., we can communicate either
using the spoken medium or the written medium. No doubt, speech medium is more
popular medium of communication than the written medium.
The Encyclopaedia Britannica Vol. 13
defines language as "a system
of conventional, spoken or written symbols by
means of which human beings, as members of a social group and
participants in its culture communication.
‘Language simplifies the way to express thoughts, ideas and
emotions. Language has become an important aspect in our today's life because it enables us to
communicate.
It is said that speech is primary while writing is
secondary.
Being a social animal we human beings
cannot live in alone. as we are thoughtful. We need to share it with
peoples in our home, office, Or locality.
Following are the most important characteristics of language:
I. Language is a social phenomenon
2. Language is arbitrary
3. Language is symbolic
4. Language is a means of communication
5. Language is systematic
6. Language is vocal
7. Language is non-instinctive, conventional
8. Language is abstract
9. Language is creative
10. Language is Redundant.
2. Language is arbitrary
3. Language is symbolic
4. Language is a means of communication
5. Language is systematic
6. Language is vocal
7. Language is non-instinctive, conventional
8. Language is abstract
9. Language is creative
10. Language is Redundant.
Flow of communicationManagement Study Guide categorises flow of communication in 5 main directions in an 'organization:
1. Downward
2. Upward .
3. Lateral (horizontal)
4. Diagonal.
1. Downward Flow of
Communication: Flow of communication that flows from higher authorities to (lower authorities) subordinates in an organization is called downward communication. Managers
transmit work-related information to the employees . Employees require this information for performing their jobs and
for
meeting the expectations of their managers. This communication
is basically used in an organization for the following purposes:
Giving
job instruction and responsibilities to the subordinates.
Providing information regarding the employees job and to develop
understanding how their job is related to other job in the organization.
Conveying the organization’s mission and Vision to the
employees.
Highlighting the areas of attention.
Circulars, Group meetings, minutes of the meeting, letter to
employees,
organizational publications, etc., are the examples of downward flow
of communication.
2. Upward Flow of
Communication: The move of communication in an organization from
subordinates to the higher authorities is called upward communication. This
communication is used by the subordinates to share their views and ideas.
Subordinates use upward communication to convey their grievances, performances
and problems to their superiors.
Upward communication provides feedback on how efficiently the
organization is functioning. Grievance Redressal system, Complaint and
suggestion box, Job Satisfaction surveys, etc., are the boosters of upward flow
of communication in an organization. It can also be used by the employees to
share their ideas and views and participate in the decision-making process.
Mostly this communication system highlights the positive
feedback of the subordinates for the organization. The ignorance of negative
feedback may lead to some problems in future. Sometimes the survey is false
opinion or wrong feedback as the subordinates are fear to express the truth
regarding the system and working of the organization. This fear may have taken
space because of cock-eyed decision of the superiors or the uncongenial
atmosphere of the organization.
3- Lateral/Horizontal
Communication: When communication takes place among peers, between
managers at the same level or between any horizontally equivalent
organizational member it is called to be a lateral or horizontal communication.
For the smooth working of the organization and to develop a congenial
atmosphere in an organization lateral or horizontal communication proves to be
fruitful.
it facilitates coordination among the employees during the
workhours.
It promotes a congenial atmosphere in an organization which leads to
high rate of productivity. It develops cooperation and coordination among
peers. Problems in a department is easily
solved it avoids unnecessary tension and doubts among peers and
managers at the same levels.
4.
Diagonal Communication: Diagonal communication takes place
between different designation employees in different department.
For example,
Personality Development Trainers communicating with the coordinators of various
branches for the smooth going of PDp classes in an institution. It generally
doesn’t appear promptly in an organizational flow of communication. Though this
communication style doesn’t appear on the organizational chart of communication
yet it’s role is indispensable.
Levels of
communication
Basically human communication takes place at five levels:
1-Extrapersonal
communication
2- Interpersonal communication
2- Interpersonal communication
3- Intrapersonal communication
4- Organizational communication
5- Mass communication
1. Extrapersonal Communication:
Communication is a process that takes place with human . entities and non-human entities as well.
When communication is done with non-human entities it is called to be extra
personal communication.
The perfect coordination and understanding between
human and non—human entities results to extra personal communication. In this
communication one participant of the communication process uses sign language
and the other is verbal.
For example, the bark of a pet dog when something
happens to the master, wagging of the tail when master shows bone to the pet
dog, licking of cheek at the returning of master from the work field, chirping
of birds when a stranger is at the door, Parrot calling the name of the master
in the morning, etc.
2.Interpersonal
Level of Communication : It involves two parties-a sender and a
receiver who use common language to transit message either through oral
communication or written communication.
3. lntrapersonal Communication: Intrapersonal communication is all
about talking to ourselves. We use phrase like, ‘telling ourselves the truth’
or ‘admitting the truth to ourselves” reflects human self-awareness.
Prefix
‘intra’ means ‘within’ hence intrapersonal communication is ‘self talk’.
It is
the active internal involvement of the individual in symbolic progressing of
messages. The internal thought process keeps on working even at the sleeping
hour. There are various example in our day-to-day life related to intrapersonal
communication.
Like asking the solution for the problem, introspecting about
any episode in which you should not have done that particular act, if you are .
overweight you see and admit it and then decide to plan a diet for you, if you
need to forgive someone, you’ll have to talk to
yourself about it first, etc.
Organizational Level of Communication : In a team-based business
organization, communication becomes its lifeblood where people communicate with
one another. The flow of communication inside an organization may filter in up, down and
horizontal directions. Besides internal communication. companies depend on
external communication also. Companies exchange messages with people outside
the organization through external communication.
Mass Communication : Newspapers, magazines and
periodicals, the means of mass conununication. are frequently used for oral or
written communication. Besides, technologies such as the intemet, e-mail.
voicemail, faxes, audiotape, teleconferencing,videoconferencing and closed
circuit televisions have increased options for internal and external communication.
These fast means help people from all parts of the world to work together.
Three basic barriers to communication are:
(i) lntrapersonal (ii) Interpersonal (iii) Organizational
(i) Intrapersonal Barriers : This includes an
individual's inbuilt barriers which may block the Communication process. Some
such causes are listed below :
> Different
background —education, culture
> Different
perceptions and Language differences
> Attitudes
> Wrong
assumptions
(ii) Interpersonal
Barriers : The barriers between person to person(the sender and the
receiver) are termed as interpersonal barriers. These barriers also hinder the
communication process. Some causes leading to interpersonal barriers are listed
below :
> Deceptive
tactics, adopted by the manipulative communicator
iii) Organizational
Barriers : The communication
barriers may exist in an entire organization which often disrupt the smooth
flow of communication. Some causes of the organizational barriers are
> Restrictive
environments where the style of management is very authoritarian.
>Distractions
>Distractions
> Choice of inappropriate
media
> Message
overloading
> Sense
of insecurity : Fear of transfer
referenced by- google image, oxford definition,e notes, book- professional communication dr raavee tripathi katson books, professional communication malti agarwal krishna publications.
very helpfull sir thanks a lot
ReplyDeletevery easy language
ReplyDeleteThanks a lot sir....these notes helps me very much..
ReplyDeleteSir 1 request , plz upload 4th and 5th unit notes also so after that we can read them..
Thank you